About the job
We are part of the Copilot Marketing organization focused on commercial segment. As part of the Copilot Adoption & Growth team, you'll join a pioneering team helping organizations transform and adopt AI in their organizations. Our mission is to accelerate customer value realization by helping enterprises move beyond experimentation and successfully scale AI adoption across people, processes, and business functions.
We are seeking a Senior Product Marketing Manager, Industry AI Adoption to develop and execute Microsoft's AI adoption strategy across priority industries. This role sits at the intersection of customer insight, industry transformation, adoption strategy, and execution.
You will identify high-value industry scenarios, build adoption frameworks and playbooks, create industry-specific guidance and customer evidence, and partner across Product, Marketing, Field, Customer Success, and Industry teams to drive measurable adoption outcomes. This role requires both strategic thinking and strong execution. The successful candidate will be equally comfortable building long-term strategies and rolling up their sleeves to create assets, launch programs, test adoption motions, and deliver customer-facing guidance.
Responsibilities
Define and evolve Microsoft’s AI adoption strategy across priority industries and business functions.
Create and maintain industry-specific adoption frameworks, implementation guidance, and best-practice playbooks.
Synthesize customer research, telemetry, field insights, customer conversations, and industry trends to identify adoption opportunities.
Lead execution of strategic adoption initiatives across priority industries.
Build strong partnerships across Product, Engineering, Customer Success, Industry Solutions, Marketing, Learning, Research, and Field organizations.
Establish success metrics and measurement frameworks for industry adoption programs.
Qualifications
Minimum
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
Preferred
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
Experience developing and executing industry, solution, adoption, or transformation strategies.
Experience owning programs from strategy definition through execution and measurement.
Strong customer research, segmentation, market analysis, and storytelling skills.
Experience creating customer guidance, frameworks, enablement assets, or adoption playbooks.
Familiarity with enterprise AI adoption challenges including governance, change management, skilling, user engagement, and value realization.
Experience working with industries such as Financial Services, Healthcare, Manufacturing, Retail, Public Sector, Energy, or Telecommunications.
Exceptional written, verbal, and executive communication skills.
Demonstrated ability to influence across organizations and drive outcomes without direct authority.