About the job
We are hiring for a Principal Product Manager with a proven track record of building AI-driven creative products that help advertisers produce high-quality assets at scale, drive measurable performance, and maintain brand integrity across every format and surface.
In this role, you will own the vision, strategy, and roadmap for Microsoft Advertising's Creative products. You will partner closely with Data Science, Engineering, UX, Product Marketing, Legal, and Finance to design solutions that enable advertisers to create the right creative, in an evolving automation-first landscape.
Responsibilities
Develop and communicate the strategy and roadmap for creative automation, GenAI asset generation, and creative quality systems across Microsoft's ad ecosystem.
Represent the product to advertisers and agencies, deeply understand their creative workflows, and champion those needs internally.
Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders.
Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive creative product outcomes.
Collaborate with Data Science and ML teams to leverage creative performance signals and generative models that elevate asset quality and safeguard brand trust at scale.
Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, improve creative coverage, and deliver measurable advertiser impact.
Establish Microsoft as a leader in responsible AI-powered creative advertising by shaping internal practices and influencing industry standards.
Qualifications
Minimum
Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience.
Preferred
Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience.
Demonstrated understanding of ads ecosystem, including creatives, targeting, measurement, or optimization.
6+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
8+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
8+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
5+ years experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems.