About the job
AI is the most powerful technology IT departments have ever been asked to deploy. And ServiceNow is where powerful technology gets deployed, in the largest enterprises in the world. That’s where this position will sit, in the driver’s seat for the largest technology transformation Enterprises have ever seen.
Every enterprise is struggling to manage dozens of AI models, 100’s of app,1000’s of identities and services, and millions in token spend, to transform into AI-native organization.
They cannot do it with a dozen vendors each doing a piece. They need a platform. ServiceNow is that platform, and it is where our customers will deploy and manage AI from any vendor. We are looking for a leader to run our product marketing organization for this future. This is the moment where AI goes beyond parlor tricks and POCs and into the engine powering the of the world’s largest enterprises.
IT is where it starts and you will own that emergent category for AI-native and Autonomous IT across our market-leading portfolio, Autonomous Service Operations, IT Asset Management, and Portfolio and Enterprise Architecture, the vital backbone for the AI reinvention of companies worldwide.
Reporting to SVP, Product & Solutions Marketing, you will lead the category narrative, the AI-native innovation, and help our customers realize value from our Autonomous IT solutions. You will deliver cut through POVs and insights that fuel million-dollar campaigns. You will engage and activate a salesforce of 1000’s who will take our message to the market.
Responsibilities
Set the portfolio-level narrative and category strategy for Autonomous IT solutions
Drive the AI-native category play at an executive level: positioning, thought leadership, and external representation with customers, analysts, our customer advisory boards and the industry at large
Work with a tremendously deep bench of talent across marketing, sales and product on the most exciting innovations
Define integrated campaigns, GTM strategy alignment and activation at global scale
Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem at an executive level
Build a portfolio-wide library of customer proof points spanning industries and use cases how customers realize value with Autonomous IT
Build, lead, and grow an organization of product and solutions marketing leaders who can execute at this altitude, including hiring and developing the next layer of category and narrative talent
Qualifications
Minimum
15+ years in product marketing, product management, or marketing leadership, including senior experience owning positioning and go-to-market strategy across multiple products or a portfolio, with demonstrated executive presence
Direct experience in IT operations, IT service management, IT operations management, security, or adjacent enterprise software, with the technical fluency to speak credibly with IT executive buyers and their teams
A track record of building category or platform narratives at an executive level
Proven ability to lead and grow global product marketing teams
Fluency in AI-native product marketing
Comfortable moving between board- and analyst-level narrative work and hands-on execution decks, talk tracks, and campaign briefs included
Bachelor's degree required
Preferred
MBA preferred