About the job
As a Principal Strategy and Insights Lead for Spanish-Speaking Latam, you will serve as a trusted thought leader for your Industry and Bets pillars, working closely with Sales Leaders. You will shape customer and industry-wide conversations at scale through storytelling, highlighting key shifts in consumer behavior and dynamics that drive business growth. You will also partner to uncover top priority opportunities through customized solutions to share novel ideas that optimally position Google’s product offerings.
Responsibilities
Utilize AI technologies to analyze first- and third-party data, uncovering actionable intelligence on consumer behavior, industry trends, and market opportunities.\\nPartner closely with Account teams to formulate vertical-specific thought leadership strategies.\\nCraft compelling narratives that test conventional thinking and directly support our clients' goals.\\nTransform complex data into forward-thinking, actionable stories.\\nHelp clients deeply understand their audiences and business opportunities to develop smarter strategies to reach their consumers.\\nEmpower sales conversations by seamlessly aligning Google’s products with client and partner objectives.\\nAnalyze the market to identify new business opportunities and support the creation of powerful sales pitches and narratives.\\nDesign and develop automated, highly scalable insights tools, including interactive dashboards and AI-driven insights agents.
Qualifications
Minimum
Bachelor's degree or equivalent practical experience.\\n5 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).\\n5 years of experience in consumer and market insights, media measurement, and privacy landscape.
Preferred
Experience in data analysis, conducting quantitative and qualitative research, uncovering first-party data insights from complex datasets.\\nExperience in strategy consulting, consumer research or business development teams or companies.\\nAbility to translate data into compelling narratives, sales pitches, and C-level presentations.\\nAbility to navigate ambiguity and manage multiple assignments simultaneously in a changing environment.\\nStrategic thinker who is collaborative and fosters team innovation.