About the job
As the Principal Product Manager for Product Led Growth, you will lead the strategy and execution for our core accounting, finance, and operations portfolio. Your mission is twofold: drive aggressive customer growth and service adoption in established markets, while architecting the 'innovation engine' that transforms fragmented regional requirements into scalable, platform-based solutions for SMB and mid-market customers.
Responsibilities
Define and execute the 1–3 year roadmap for the PLG portfolio. Establish a vision that aligns product development, design, and commercial teams toward the ecosystem.
Own the International P&L for your portfolio. Design and optimize high-velocity PLG loops to drive acquisition, engagement, retention, and the 'attach-rate' of ecosystem services.
Ability to influence and lead wider organization business units that are more traditionally sales led.
Serve as the primary strategic bridge to Global Platform teams. Architect International specific requirements (e.g., E-invoicing mandates, PSD3, local tax logic) as scalable platform primitives that harden and improve the global ecosystem.
Identify 'white space' in priority International markets. Lead the transition from manual accounting to AI-agentic workflows, creating 'done-for-you' experiences that differentiate us from local incumbents.
Lead the 'Product Triad' (PM, Eng, Design) and partner with Sales, Marketing, and Customer Success to ensure GTM excellence and rapid market penetration.
Qualifications
Minimum
10+ years of Product Management leadership, with a proven track record of scaling B2B SaaS or Fintech products in CA, UK, AU or similar complex international markets.
Deep Financial, Martech or Commerce Background: Expertise in accounting, fintech, payments, commerce, martech, or workforce management solutions.
Ecosystem Thinking: Experience building in multi-product environments where the value is derived from the integration of multiple services.
Mid-Market Mastery: Proven ability to move a product 'up-market,' handling the increased complexity of larger organizational structures without losing product simplicity.
Triad Leadership: Mastery in orchestrating Product, Development, and Design to ship high-quality, customer-centric software at scale.
Commercial & P&L Acumen: You don't just ship features; you move business metrics. You are comfortable defending investment choices based on LTV, CAC, and revenue impact.
Communication & Influence: Ability to navigate a complex matrixed organization, influencing global roadmaps by building rigorous, data-backed business cases for regional needs.
AI & Data Fluency: A 'future-back' mindset—capable of envisioning how LLMs and agentic AI will redefine the 'Jobs to be Done' for our customers.
Analytical Rigor: Expert in qualitative and quantitative discovery; able to translate 'vague' market signals into concrete product requirements.
Preferred
No preferred qualifications listed.