About the job
We are looking for a Principal Product Manager to drive the product strategy for Adobe's Brand Visibility solution. Join a dynamic team that leverages AI to enhance brand visibility and engage with top marketing leaders.
Responsibilities
Own the product strategy and roadmap for an area of our Brand Visibility solution
Drive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included
Talk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up
Define and own the important metrics that prove your area is moving the needle
Qualifications
Minimum
3–8 years of PM experience (Senior or Principal scope, depending on background)
Deep SEO/GEO expertise — proficient in the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plus
Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments
Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version
Technical enough to partner credibly with engineering and data partners
Preferred
Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.