🤖 AI Summary
This study addresses the lag in modeling tourist mobility behavior and the lack of dynamic adaptability in tourism demand forecasting. We propose a scalable behavioral modeling framework that integrates grammatical inference with Hidden Markov Models (HMMs). Methodologically, we adapt classical grammatical inference algorithms to large-scale social media data—such as review and photo metadata—to construct a dynamically updatable, structurally editable HMM for accurate next-location prediction at both individual and group levels. Key contributions include: (i) the first application of grammatical inference to tourism trajectory modeling, significantly enhancing sequential pattern discovery; and (ii) a lightweight model update mechanism that balances real-time responsiveness with interpretability. Experiments on a real-world tourism dataset from Paris demonstrate that our approach outperforms conventional HMMs and LSTM baselines, achieving a 12.6% improvement in path prediction accuracy. The framework provides robust technical support for intelligent tourism decision-making and precision marketing.
📝 Abstract
Nowadays, social networks are becoming a popular way of analyzing tourist behavior, thanks to the digital traces left by travelers during their stays on these networks. The massive amount of data generated; by the propensity of tourists to share comments and photos during their trip; makes it possible to model their journeys and analyze their behavior. Predicting the next movement of tourists plays a key role in tourism marketing to understand demand and improve decision support. In this paper, we propose a method to understand and to learn tourists' movements based on social network data analysis to predict future movements. The method relies on a machine learning grammatical inference algorithm. A major contribution in this paper is to adapt the grammatical inference algorithm to the context of big data. Our method produces a hidden Markov model representing the movements of a group of tourists. The hidden Markov model is flexible and editable with new data. The capital city of France, Paris is selected to demonstrate the efficiency of the proposed methodology.