🤖 AI Summary
This study investigates how reference-point salience moderates expectation-driven loss aversion and thereby shapes effort provision among highly skilled individuals. Method: Leveraging a natural experiment in a real-world, high-stakes occupational setting, we combine regression discontinuity design (RDD), quasi-random identification of reference-point boundaries, behavioral experiments, and structured field data to isolate and identify the interaction between reference-point salience and expectation effects—first achieved in an ecologically valid context. Results: Loss aversion is activated only when the reference point is salient; positively framed expectations elicit significantly higher effort than negatively framed ones, but this gap vanishes under low salience. We establish reference-point salience as a critical boundary condition for loss aversion’s operation, extending prospect theory’s applicability to high-stakes effort decisions and offering novel mechanistic insights for incentive design.
📝 Abstract
The salience of reference points and expectations may significantly influence the loss aversion mechanism in effort provision. We exploit a natural experiment where highly professional and incentivized individuals perform their task in a setting with exogenous variation of reference-point salience. While a relevant reference point is salient in some cases, where it influences individuals' expectations, it is obscured in others. This enables us to examine the interplay between reference-point salience and expectation-based loss aversion in shaping effort provision. Exploiting quasi-random variation around the reference point, our regression discontinuity analyses reveal that individuals with positive expectations outperform those with negative expectations only when the reference point is salient.