🤖 AI Summary
Existing recommender systems struggle to efficiently and cohesively model non-sequential features alongside long user behavior sequences, limiting both model expressiveness and scalability. This work proposes WHALE, a novel architecture that for the first time deeply integrates two scalable backbone networks—Wukong and HSTU. The Wukong module captures high-order interactions among non-sequential features, while the HSTU module efficiently models lengthy behavioral sequences. These components are progressively fused across layers through an attention mechanism, enabling rich cross-modal information exchange. Coupled with custom Triton kernels and a co-designed model-system optimization strategy, WHALE supports end-to-end joint training, achieving significant gains in offline metrics on large-scale industrial datasets and delivering positive online performance improvements with only marginal throughput overhead. The system has been successfully deployed in production.
📝 Abstract
As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories. Wukong and HSTU have emerged as representative scalable backbones for these paths: Wukong scales high-order non-sequence feature-interaction modeling, while HSTU scales long user-behavior sequence modeling. Despite their complementary strengths, practical architectures that combine these two types of feature modeling remain underexplored. We present WHALE, a scalable unified recommendation architecture that jointly models non-sequence and sequence features on top of Wukong and HSTU. Each WHALE layer contains a Wukong module, an HSTU module, and an attention-based fusion module in which Wukong-derived interaction representations query HSTU-derived behavior representations. This design keeps both backbones active throughout the network and enables progressive Wukong-HSTU exchange, allowing high-order feature crosses to repeatedly retrieve fine-grained evidence from long user histories. To make WHALE practical for industrial deployment, we introduce customized Triton kernels and other model-systems co-design techniques to improve training and inference efficiency. On large-scale industrial recommendation data, WHALE achieves consistent gains in offline experiments. Additionally, it delivers positive online gains with a modest serving-throughput trade-off. The method has been deployed in production systems. Overall, WHALE provides a practical example of how these two sources of information can be scalably unified in an industrial recommendation model.