Progressive Alignment of Recommender Foundation Model through Multi-Phase Post-Training

πŸ“… 2026-08-07
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πŸ€– AI Summary
This work addresses the challenge that existing recommendation foundation models struggle to align with real-world business metrics during fine-tuning, thereby limiting their practical effectiveness. To overcome this, the authors propose a three-stage progressive post-training framework: first, linear probing rapidly adapts the model to the downstream task; second, full-model fine-tuning refines overall performance; and third, reinforcement fine-tuning guided by a reward model leverages dense implicit feedback to optimize sparse business objectives. This approach decouples task adaptation from metric alignment by treating them in distinct phasesβ€”a strategy not previously explored. The method outperforms conventional single-stage fine-tuning in offline evaluations and demonstrates significant gains in online A/B tests, surpassing both standard fine-tuned foundation models and traditional non-foundation-model baselines in production recommendation quality.
πŸ“ Abstract
Foundation model(FM) for recommendation has shown strong ability to model long-horizon sequential user behavior. In practice, a single pretrained foundation model is often adapted to diverse downstream serving surfaces through Supervised Fine-Tuning(SFT). However, optimizing task-specific objectives such as clicks or likes does not necessarily align the serving policy with the business metrics that determine recommendation quality. We propose a three-phase progressive post-training framework that explicitly separates downstream adaptation from business-metric alignment. The adaptation stage is decomposed into Linear Probing(LP) and Full Fine-Tuning(FFT): LP first stabilizes randomly initialized downstream heads within a frozen pretrained representation space, and FFT then jointly specializes the full model for the target task. On top of this stabilized policy, Reinforcement Fine-Tuning(RFT) aligns the model with practical business objectives using a learned reward model. Rather than directly optimizing the serving policy on sparse business targets, we train the policy on dense implicit feedback and use business-metric supervision only for reward modeling. Offline experiments show that the progressive LP-FFT-RFT framework outperforms single-phase alternatives, and that reward-based alignment yields a stronger serving policy than directly using the reward model itself for ranking. Large-scale online A/B tests further show that the proposed framework improves production recommendation quality over a conventional non-foundation baseline. A reference implementation is available at https://github.com/webtoon/rec-fm-progressive-alignment
Problem

Research questions and friction points this paper is trying to address.

Foundation Model
Recommendation Alignment
Business Metrics
Supervised Fine-Tuning
Reinforcement Learning
Innovation

Methods, ideas, or system contributions that make the work stand out.

Progressive Alignment
Recommender Foundation Model
Reinforcement Fine-Tuning
Linear Probing
Reward Modeling
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