Regressor-Guided Image Editing Regulates Emotional Response to Reduce Online Engagement

📅 2025-01-21
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Excessive online engagement is driven by emotional contagion from images, necessitating interventions that reduce user interaction while preserving visual fidelity. Method: This paper proposes three emotion-regression-guided image editing techniques to modulate image valence—thereby dampening user engagement—while balancing affective efficacy and perceptual quality. We (i) integrate an emotion regression model into the entire image editing pipeline for the first time; (ii) leverage diffusion models for semantic-level, lossless emotional modulation, incorporating both classifier-guided and classifier-free guidance strategies; and (iii) develop two alternative approaches based on global geometric transformations and StyleGAN latent-space optimization. Results: Behavioral experiments show the diffusion-based methods significantly attenuate viewers’ positive emotional responses (p < 0.01) and achieve high subjective image quality (4.6/5.0), whereas the other methods only alter low-level visual features.

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📝 Abstract
Emotions are known to mediate the relationship between users' content consumption and their online engagement, with heightened emotional intensity leading to increased engagement. Building on this insight, we propose three regressor-guided image editing approaches aimed at diminishing the emotional impact of images. These include (i) a parameter optimization approach based on global image transformations known to influence emotions, (ii) an optimization approach targeting the style latent space of a generative adversarial network, and (iii) a diffusion-based approach employing classifier guidance and classifier-free guidance. Our findings demonstrate that approaches can effectively alter the emotional properties of images while maintaining high visual quality. Optimization-based methods primarily adjust low-level properties like color hues and brightness, whereas the diffusion-based approach introduces semantic changes, such as altering appearance or facial expressions. Notably, results from a behavioral study reveal that only the diffusion-based approach successfully elicits changes in viewers' emotional responses while preserving high perceived image quality. In future work, we will investigate the impact of these image adaptations on internet user behavior.
Problem

Research questions and friction points this paper is trying to address.

Online Time Reduction
Emotional Contagion
Internet Overuse
Innovation

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Image Modification Techniques
Emotional Response Alteration
Online Behavior Regulation
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