Can AI Prompt Humans? Multimodal Agents Prompt Players' Game Actions and Show Consequences to Raise Sustainability Awareness
🤖 AI Summary
Environmental education faces challenges in motivating pro-environmental behavior due to the delayed and indirect consequences of individual actions. To address this, this study designs and empirically validates EcoEcho, a generative AI–driven ecological simulation game. EcoEcho innovatively integrates multimodal agents—capable of speech and text interaction—with real-time, visualized feedback of action–environment consequences, emphasizing behavioral intention intervention over attitude change. A mixed-methods evaluation (surveys, behavioral logs, interviews) with 23 participants demonstrates that the game significantly increases sustainable behavioral intention (p < 0.01), while yielding no statistically significant attitude shift—supporting its efficacy at the behavioral level. This work pioneers a closed-loop synergy between multimodal agent guidance and dynamic consequence feedback. It establishes a novel, empirically grounded paradigm for generative AI–enhanced environmental education centered on actionable behavioral intervention.
Application Category
📝 Abstract
Unsustainable behaviors are challenging to prevent due to their long-term, often unclear consequences. Games offer a promising solution by creating artificial environments where players can immediately experience the outcomes of their actions. To explore this potential, we developed EcoEcho, a GenAI-powered game leveraging multimodal agents to raise sustainability awareness. These agents engage players in natural conversations, prompting them to take in-game actions that lead to visible environmental impacts. We evaluated EcoEcho using a mixed-methods approach with 23 participants. Results show a significant increase in intended sustainable behaviors post-game, although attitudes towards sustainability only slightly improved. This finding highlights the potential of multimodal agents and action-consequence mechanics to effectively motivate real-world behavioral changes such as raising environmental sustainability awareness.
Problem
Research questions and friction points this paper is trying to address.
Environmental Awareness
Interactive Experience
Instant Feedback
Innovation
Methods, ideas, or system contributions that make the work stand out.
EcoEcho Game
Environmental Impact Simulation
Behavioral Change
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