🤖 AI Summary
This study investigates how generative AI (GenAI) can be effectively integrated into human-centered, highly structured collaborative innovation processes—specifically Design Sprints—while addressing persistent tensions between automation and human agency.
Method: Conducted over one year across three organizations, the research employed collaborative practice research, combining Design Sprints, participatory observation, iterative co-creation of AI-augmented prototypes, and cross-case comparative analysis.
Contribution/Results: The study introduces the novel “Human–GenAI Value Cycle” framework, emphasizing bidirectional empowerment. It systematically identifies four actionable integration strategies: co-intelligent cycle design, trust cultivation, context-aware data governance, and craftsmanship-oriented AI literacy development. Empirically delineating GenAI’s efficacy boundaries in idea generation, knowledge synthesis, and process acceleration, the research delivers a reusable, organization-level integration roadmap that enhances innovation responsiveness, inclusivity, and value density.
📝 Abstract
Organizations across various industries are still exploring the potential of Generative Artificial Intelligence (GenAI) to enhance knowledge work. While innovation is often viewed as a product of individual creativity, it more commonly unfolds through a highly structured, collaborative process where creativity intertwines with knowledge work. However, the extent and effectiveness of GenAI in supporting this process remain open questions. Our study investigates this issue using a collaborative practice research approach focused on three GenAI-enabled innovation projects conducted over a year within three different organizations. We explored how, why, and when GenAI could be integrated into design sprints, a highly structured, collaborative, and human-centered innovation method. Our research identified challenges and opportunities in synchronizing AI capabilities with human intelligence and creativity. To translate these insights into practical strategies, we propose four recommendations for organizations eager to leverage GenAI to both streamline and bring more value to their innovation processes: (1) establish a collaborative intelligence value loop with GenAI; (2) build trust in GenAI, (3) develop robust data collection and curation workflows, and (4) cultivate a craftsmanship mindset.