Scholar
Shawndra Hill
Google Scholar ID: 4kNrzh4AAAAJ
Meta, Columbia Business School
Advertising Science
Marketing Science
Data Science
Social Networks
Social Media
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Citations & Impact
All-time
Citations
1,697
H-index
22
i10-index
36
Publications
20
Co-authors
9
list available
Publications
5 items
Offline-to-Online Creative Optimization with Generative Models and Adaptive Testing
2026
Cited
0
Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
2026
Cited
0
MLLM-VADStory: Domain Knowledge-Driven Multimodal LLMs for Video Ad Storyline Insights
2026
Cited
0
LLM Prompt Duel Optimizer: Efficient Label-Free Prompt Optimization
2025
Cited
0
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
2025
Cited
0
Co-authors
4 total
Foster Provost
Professor, New York University
Lyle Ungar
University of Pennsylvania
Adrian Benton
Google Research
Abraham Bernstein
Professor of Computer Science, University of Zurich
