Scholar
Puneet Manchanda
Google Scholar ID: BivJxDoAAAAJ
Isadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University of
Marketing
Quantitative Marketing
Bayesian Econometrics and Statistics
Empirical Industrial Organization
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Citations & Impact
All-time
Citations
9,051
H-index
35
i10-index
48
Publications
20
Co-authors
0
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No contact links provided.
Publications
1 items
Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach
2020
Cited
4
Resume (English only)
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0 total
Co-authors: 0 (list not available)
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