Scholar
Vignesh Yoganathan
Google Scholar ID: Khy7SBQAAAAJ
Professor of Marketing at Aston University
Citations & Impact
Citations
2,404
H-index
19
i10-index
23
Publications
20
Co-authors
22
list available
Resume (English only)
Academic Achievements
- - Fellow of the Chartered Institute of Marketing.
- - Current research focuses on understanding consumer views of service robots and AI services.
- - Four Marketing Masters degrees have been approved for exemptions on CIM qualifications.
- - A graduate from Northumbria University has won a highly prestigious Worshipful Company of Marketors Award for Best Dissertation.
- - Teams from Newcastle Business School swept the board at this year’s Institute of Direct and Digital Marketing (IDM) Student competition.
Research Experience
- - Reader (Senior Associate Prof.) in Consumer Behaviour and Co-director of MSc Digital Marketing at Queen Mary University of London.
- - Associate Professor in Marketing and Director of MBA at University of Sheffield.
- - Associate Professor in Marketing and Director of Online MBA & Digital Learning at University of Bradford.
- - Assistant Professor in Marketing and Director of MSc Digital Marketing at University of Northumbria at Newcastle.
Background
- - Research interests include implications of artificial intelligence and robots for front-line services, communicating corporate social responsibility, and sustainable consumption.
- - Professor of Marketing at Aston University.
- - Over a decade of experience designing and delivering courses on Digital Communications, Artificial Intelligence for Business, and Social Marketing for master's and bachelor's students. Also delivered MBA and Executive courses in several countries in addition to the UK.
- - His consultancy experience ranges from supporting commercial firms operating in the European market to non-profit and public sector organizations in the UK in the effective deployment of digital and stakeholder engagement strategies.
