Project: How do we read comics? – Investigating comprehension processes in visual narratives
Project: Info-noise: Investigating the cognitive effects of noisy information environments
Project: Factors of narrative understanding
Project: Artificial Intelligence for science communication: Acceptance and lay people comprehension
Project: Prosocial behavior towards artificial agents
Project: Climate change denial in the digital age: An in-depth analysis of the effects of social media use
Project: A metacognitive account of politicized science
Project: Perception of agents' skill
Project: Mental representation of scenes: Discriminability of true and false information
Project: Natural and mediated perception of dynamic events
Project: Understanding the underlying mechanisms of information processing and propagation – The role of metacognition
Project: Psychological explorations of Artificial Intelligence
Project: Traces in video portals: The potential of user generated data for the design of effective educational videos
Project: Psychological determinants of risk perception about Artificial Intelligence
Project: Communicating politicized science
Research Experience
Deputy Director of IWM since 2025; Head of the Perception and Action Lab at IWM since 2020.
Education
Since 2020, he has been a W3 Professor of Applied Cognitive Psychology at the Eberhard Karls University Tübingen.
Background
Research interests include narrative cognition, science communication, and multimodal and psycholinguistic mechanisms. Currently, he is the head of the Perception and Action Lab.
Miscellany
Contact: m.huff@iwm-tuebingen.de; More information available on Google Scholar and Research Gate.