Scholar
Yuan Sun
Google Scholar ID: L2Fsk2gAAAAJ
University of Florida
Citations & Impact
Citations
576
H-index
13
i10-index
14
Publications
20
Co-authors
0
Resume
Academic Achievements
- She has authored or co-authored ten peer-reviewed articles that have been published in leading academic journals such as Journal of Advertising, Health Communication, and Social Media + Society, as well as in the proceedings of prestigious conferences of the Association for Computing Machinery like Computer-Human Interaction (CHI), Computer-Supported Cooperative Work and Social Computing (CSCW), and Human-Robot Interaction (HRI).
Research Experience
- Before joining the University of Florida, she had 7 years of experience in marketing and public relations. As Director of Overseas PR for Cheetah Mobile, a Beijing-based tech company, she led international reputation management and organized campaigns promoting their AI business. She also held marketing roles at Jide Technology and COFCO Property Investment in Beijing. Earlier, she was a news assistant at The New York Times Beijing Bureau and an intern at CNN Beijing.
Education
- Ph.D., Pennsylvania State University Donald P. Bellisario College of Communications (advisor information not provided)
Background
- Her research primarily focuses on the role and impact of artificial intelligence (AI) in strategic communication, including how user trust is developed and calibrated in the context of digital health and advertising. She also studies the psychological effects of social media and advertising campaigns on prosocial behaviors.
Miscellany
- Areas of Expertise: Artificial Intelligence (AI), Emerging Media (gaming, VR, etc.), Health Communication, Media Psychology and Media Effects, Strategic Communication, Trust