Scholar
John R. Hauser
Google Scholar ID: N6s8mO4AAAAJ
Kirin Professor of Marketing, MIT
Citations & Impact
Citations
6,523
H-index
37
i10-index
71
Publications
20
Co-authors
49
list available
Contact
Resume
Academic Achievements
- Published several papers in journals like Marketing Science, including 'Leveraging the Power of Images in Predicting Product Return Rates', 'Real-time Adaptive Randomization of Clinical Trials', 'Identifying Customer Needs from User Generated Content', and contributed to the Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy, and Litigation.
Research Experience
- Author or co-author of multiple research projects covering areas such as the application of large language models in extracting customer needs, supply side considerations when using conjoint analysis in litigation, the relationship between website browsing and product returns, and machine learning augmentation for product aesthetic design, among others.
Background
- Kirin Professor of Marketing at the MIT Sloan School of Management. Research interests include machine-learning/artificial-intelligence applications, aesthetics in product design, customer needs from UGC, recommendation systems based on preference learning, etc.
Miscellany
- Co-founder and former board member of Applied Marketing Sciences, Inc.; Co-founder and serves on the board of Hyper Morphing Technologies, Inc.
