Recipient of multiple best paper awards, including CIST (2023, 2015) and Dick Wittink Prize 2021 (QME). Invited reviewer for NSF Career Award. Published extensively in the fields of information systems, operations, marketing, economics, and computer science.
Research Experience
Currently Dean's Distinguished Chair Professor of Information Systems at Cheung Kong Graduate School of Business (CKGSB), Founding Director of the Center for Digital Transformation at CKGSB, and Academic Director of the CKGSB DBA Program. Delivered invited talks at numerous top universities and tech companies; served as an associate editor or guest associate editor for journals such as Information Systems Research and Manufacturing & Service Operations Management; collaborated with Facebook, Alibaba, Adobe, and many other firms.
Education
Former tenured professor at the University of Southern California (USC) Marshall School of Business in Data Sciences and Operations, with a joint appointment at USC Viterbi School of Engineering in Computer Science. Recognized by Robert R. Dockson Named Professorship and Dean's Award of Research Excellence at USC.
Background
Research interests include digital transformation, LLM/AI agent & human-AI co-creation, business value of AI, cloud computing and IoT, personal data & data regulation, and digital experimentation. Areas of expertise encompass field experiment, causal inference, machine learning, deep learning, structural econometric modeling, etc.
Miscellany
Winner of the USC Golden Apple Award for teaching; research topics cover data, AI and privacy, omnichannel retail, social interactions, and field experiments.