Scholar

Kinshuk Jerath

Google Scholar ID: YOrLGyAAAAAJ

Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing

Marketing -- RetailingOnline AdvertisingData-Based Customer Management

Homepage↗Google Scholar↗

Citations & Impact

All-time

Citations

3,333

H-index

23

i10-index

31

Publications

20

Co-authors

14

list available

Contact

Publications

1 items

A Mega-Study of Digital Twins Reveals Strengths, Weaknesses and Opportunities for Further Improvement

2025

Cited

0

Co-authors

2 total

Serguei Netessine

Professor of Operations, information and Decisions

Johns Hopkins University, Ferrari Professor of Business