Scholar
Dhruv Grewal
Google Scholar ID: adnaVp0AAAAJ
Professor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
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All-time
Citations
109,669
H-index
113
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250
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20
Co-authors
167
Publications
1 items
Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
2026
Cited
0
