Scholar
Norbert Schwarz
Google Scholar ID: m50LZsUAAAAJ
University of Southern California, Provost Professor of Psychology and Marketing
social psychology
cognitive psychology
consumer research
decision making
survey methodology
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Citations & Impact
All-time
Citations
145,773
H-index
158
i10-index
419
Publications
20
Co-authors
0
Publications
1 items
Sparks of Rationality: Do Reasoning LLMs Align with Human Judgment and Choice?
2026
Cited
0
