Scholar
Michel Wedel
Google Scholar ID: swpymmcAAAAJ
Pepsico Professor of Consumer Science, University of Maryland
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
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Citations & Impact
All-time
Citations
37,892
H-index
92
i10-index
209
Publications
20
Co-authors
0
Publications
4 items
ViASNet: A Video Ad Saliency Network for Predicting Dynamic Saliency and Viewer Engagement
2026
Cited
0
STARE: Predicting Decision Making Based on Spatio-Temporal Eye Movements
2025
Cited
0
IPGO: Indirect Prompt Gradient Optimization on Text-to-Image Generative Models with High Data Efficiency
2025
Cited
0
SIGN: A Statistically-Informed Gaze Network for Gaze Time Prediction
2025
Cited
0
