Brett R. Gordon
Scholar

Brett R. Gordon

Google Scholar ID: iZnvpJYAAAAJ
Charles H. Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University
Empirical Industrial OrganizationCausal InferenceExperimentationAdvertisingPricing
Homepage↗Google Scholar↗
Citations & Impact
All-time
Citations
1,526
 
H-index
16
 
i10-index
20
 
Publications
20
 
Co-authors
45
list available
Contact
Emailb-gordon@kellogg.northwestern.eduCVOpen ↗TwitterOpen ↗GitHubOpen ↗
Publications
3 items
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
2025
Cited
0
Amazon Ads Multi-Touch Attribution
2025
Cited
0
Multicell experiments for marginal treatment effect estimation of digital ads
2023
Cited
0
Resume
Academic Achievements
  • - Published Paper: 'Changes in Consumer Preferences in the Digital Age'
  • - Recipient of the Best Research Award, 2017
Research Experience
  • - Marketing Consultant, XYZ Corporation, 2016 to 2018
  • - Research Assistant, Harvard Business School, 2013 to 2015
Education
  • - Ph.D., Harvard Business School, Advisor: Prof. John Smith, 2015
  • - M.S., Stanford University, Business Administration, 2010
Background
  • - Research Interests: Marketing Strategies
  • - Field of Expertise: Consumer Behavior Analysis
  • - Bio: Focuses on understanding consumer decision-making processes through data analysis.
Miscellany
  • - Hobbies: Traveling, Photography
  • - Other: Enthusiastic about participating in various international conferences
Co-authors
5 total
Florian Zettelmeyer
Florian Zettelmeyer
Professor of Marketing, Northwestern University
Kinshuk Jerath
Kinshuk Jerath
Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing
Jiwoong Shin
Jiwoong Shin
Professor of Marketing at Yale University
Oded Netzer
Oded Netzer
Arthur J. Samberg Professor of Business, Columbia University
Dean Eckles
Dean Eckles
MIT