Scholar
Zahra Atf
Google Scholar ID: wU---q4AAAAJ
Interdisciplinary Researcher, PhD in Business.
Citations & Impact
Citations
59
H-index
4
i10-index
3
Publications
20
Co-authors
18
list available
Contact
Publications
Resume (English only)
Academic Achievements
- Published papers such as 'Evaluating the Trustworthiness of User-Generated Content on Social Media'; presented at several conferences and workshops, including presenting her research at ISTAS2024.
Research Experience
- Was a Visiting Researcher at the Trustworthy Artificial Intelligence Lab at Ontario Tech University; worked as a lecturer and researcher for over ten years at the University of Applied Science and Technology and the University of Science and Research in Iran; served as a Senior Researcher in market research firms and as a Senior Digital Marketing Specialist and business branding consultant for dairy companies and startups.
Education
- PhD from University of Science and Research in Iran, focusing on branding in social networks with a cognitive science approach; advisor information not provided.
Background
- Her research interests lie in market studies and the analysis of end-user behavior, specifically aimed at the trustworthiness of user-generated content. Her doctoral research focused on branding in social networks with a cognitive science approach, and she identified the determinants of brand engagement using gamification techniques.
